Staying busy often means sacrificing customer care. Missed calls can lead to lost revenue and frustrated clients. However balancing productivity with quality service shouldn’t feel impossible.
A bad first impression can cost you a customer forever. If you've spoken to an answering service, you know what I mean. The well-meaning person on the other end sounds robotic, rushed, or uninterested. That caller is gone. Most services hire whoever applies first. No real screening. No real training. Just a revolving door of call reps who do not care about your business
Within 30 seconds, I need to have created rapport with a stranger and given them the opportunity to share their thoughts with me. Within 30-90 seconds, I need to have created a sense of comfort and relatability as a friend or colleague. Within 90-120 seconds, I need to have positioned myself as THE person to partner up with to facilitate solutions for their needs or issues. When I end the call, I need to have provided a clear image in the caller's mind of what to expect. I need to have built trust and certainty. This is what each of us do anywhere between 50-200 times a day for our clients. All while inputting data, delivering messages, contacting company contacts, scheduling appointments, etc. Once you got it locked in, you can create rapport with anyone. Read this article to see how. "Remember that a person's name is to that person the sweetest and most important sound in any language." - Dale Carnegie
Not all answering services are created equal. Choosing the wrong one could mean lost customers, poor service, and a damaged reputation. Before you make a costly mistake, learn the five biggest pitfalls businesses face when selecting an answering service and how to pick the right one for your needs.